This is a list of Internet Marketing references I trust will be of value to students of BAMA 513 and anyone else with an interest in Internet Marketing. For your convenience, I have sorted references into the following categories:
- Articles
- Books
- Newsletters
The titles of required readings are noted in bold. I recommend the other references as supplementary reading and encourage you to read them when
you get the chance.
Note: Some of these references are to databases such as the Harvard Business Review (HBR) that charge a fee to access. If you are a UBC student, you can access this information at no charge, however, you may need a special password. (Available at the Lam Library.)
Articles
I have selected these links because I feel they provide answers to
many of the questions you will need answers to during the class.
Books
Art of War, Sun Tzu
One of the best reads on strategy of all time. Written nearly 2,500
years ago, The Art of War contains not only wisdom on war, but also on
the science and skill of maneuver and strategy that are relevant today
in business.
The Cluetrain Manifesto: The End of Business as Usual, Rick Levine
A look at how technology is changing business
Crossing the Chasm: Marketing & Selling High-Tech Products to Mainstream Customers, Geoffrey A. Moore
A must-read for anyone with an interest in marketing.
Unleashing the Idea Virus, Seth Godin
How do you get the word out about your widget?
The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell
An interesting read on why major changes in our society so often happen suddenly and unexpectedly
The Wisdom of Crowds: Why The Many Are Smarter Than The Few, James Surowiecki
An interesting read about why the many are smarter than the few, why we
always pick the longest lineup at the grocery store checkout line, and
other thoughts that relate to blogging and Web 2.0
Newsletters
